Why We Don’t Allow Embedded Images

Wysija will never allow doesn’t allow embedding images. They are essentially file attachments, just like when you attach a Word or PDF document to your own emails.

Update: a few users need attachments because they are on an intranet, cut off from the web. If that is your case and you need this option, please vote for it on User Voice.

Instead, Wysija links to images that are on your website, which is the right way of doing it.

Some users may argue that embedding is the best technique to curtail email clients that don’t display images by default. There’s a case for that, since nearly 50% of email clients (Outlook, Thunderbird, Gmail, Yahoo, etc.) won’t display images unless the user activates them. But…

3 reasons why embedding images is bad

1. It will dwarf your open rates. Emails stats depend on an invisible image called a “beacon” which is loaded from your server. If a recipient sees all the images, he’s not going to display images that he thinks are already showing
2. images are attachments. They will slow down sending. We have a similar policy on attachments
3. spam filters prefer images that are linked and not attached